I can't disagree more than what this writer of this letter to the paper had pointed out.
In fact, I think some employers went to such an extend that it did not really enhance the image and profile they tried to for their employees in the first place, instead it became some sort of embarrassment for them!
Just take the title "OFFICER", doesn't it sounded like someone who supposed to have some form of authority over the others? What's more the word "SPECIALIST" had seems to be degraded in some workplaces that even some menial chores workers had been termed as one.
So at the end of it, let's get real - it does not mean by glamorize a job title, one's profile and social standing will get the desired boast - instead, it's more like BULLSHITTING the whole world.
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POhui, I have something to add